ASK ACADEMY
WELCOME TO THE
CLASS OF 2025

ASK Seminars ASK Seminars

Lifelong learning is the key to master an ever changing world.

With new challenges and opportunities in our society, with our clients and also our teams in the salon every day, the need for relevant, impactful and digestible education is stronger than ever. We truly believe that Schwarzkopf Professional education makes the difference and empowers all our customers to become the hairdresser they want to be.

Our new concise offer of fundamental and inspirational classes provide junior stylists to salon owners, across all learning levels, with the most personalised learning experience to grow their knowledge, skills and business. Come join our vision to transform lives through the craft of hairdressing.

CHECK OUT OUR
NEW CURRICULUM

We believe hairdressing education should be as modern, creative and skilful as you are. This next generation curriculum is designed to inspire and empower you, whatever your level of expertise.

Colour Seminars
Backbar Seminars
Cutting Seminars
Styling Seminars
Partners in Craft Seminars
Colour Seminars
Backbar Seminars
Cutting Seminars
Styling Seminars
Partners in Craft Seminars

OUR SERVICE-CENTRED
APPROACH PUTS YOU,
THE HAIRDRESSER,
AT ITS HEART...

Be empowered with
THE TECHNIQUES to
cut, colour and style -
refreshed & on trend.

Embrace innovative
PRODUCTS you
can trust to perform.

Use relevant TOOLS
to achieve technical
perfection in your craft.

Schwarzkopf ASK Academy

PROGRESSIVE
LEARNING JOURNEY

The ASK Education journey is designed to take your professional skills to the next level. As we shape the future of hairdressing, we are continuously evolving and innovating so you and your salon team can choose the right level to raise your game.

"For Every You" in education is all about supporting every salon and hairdresser in growing their craft and business through customized services.

Here’s how the levels break down:

  • Essential: Learn techniques, skills, and foundational knowledge to achieve the best results.
  • Advanced: Build on your skills, creating personalized solutions and services to grow further.
  • Expert: Hone the highest skills, unleash creativity, and master your craft to become an expert.
Levels For Every You
Expert Seminars
Advanced Seminars
Essential Seminars

CONSTANTLY LEARNING,
ALWAYS EVOLVING.

Blended Learning

BLENDED LEARNING EXPERIENCE

Through our world-class education offering that’s continuously evolving to keep YOU ahead of the curve as you develop the necessary skills and knowledge to succeed.

We understand that every hairdresser is unique, which is why our offer can be customised so you can shape your own journey.

Through our service-centred approach – which puts YOU, the hairdresser, at its heart – and our trusted blended learning experience, we provide support to help you hone your craft 24/7.

WE TRAIN OUR
TRAINERS TO BE
THE BEST FOR YOU

PHYSICAL LEARNING

PHYSICAL LEARNING

We pride ourselves in offering exceptional education that is accessible to all hairdressers. With our ‘education at your doorstep’ approach, we bring expert knowledge and training right to your salon floor. Our thoroughly skilled trainers are always ready to help and share the latest services and experiences with you all.